BGI Guiding Principles

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BGI's primary mission is producing people friendly spaces while achieving a perfect balance of aesthetics, economy and market appeal all within a deep respect for the surrounding environment.

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The planning, development and marketing of communities in the 21st century requires an expanded palette of principles and strategies to address people's changing wants and needs. Guiding Principles and Strategies are provided in creating a shared vision to provide meaningful and special places for the future.


  • Vision, Visionary Leadership and Purpose
  • Market Driven Strategic Planning and Positioning
  • Market Segmentation and Product Diversification
  • Absorption and Market Share
  • Land and Net Present Value Optimization
  • Consumer and Customer Orientation
  • Lifestyle and Life Stage Targeting
  • Community/Village/Neighborhood Framework and Hierarchy
  • Village-/Amenity-Focused Planning and Phasing
  • Vision Presentations, Design Guidelines and Development Codes
  • Shared Vision of Strategic Alliance Partners and Organizational Effectiveness

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  • Health and Wellness
  • Education and Lifelong Learning
  • Social Infrastructure and Soft Programming
  • Community Governance
  • Safety and Security
  • Information and Telecommunications Technology
  • Environmental Sensitivity, Sustainable Development and Smart Growth
  • Green and Sustainable Building
  • Cultural Diversity and the Arts
  • Sense of Place, People Gathering Places and Walkability
  • Visually Enhanced and Aesthetically Pleasing Environments/Vitruvius
  • Neighborhood Diversity - A New Urbanism/Suburban Eclectic
  • Blend of the Natural and Man-Made Environments
  • Developer/Builder Relationships and Land Transactions
  • Affordable Housing
  • Integration of Complementary Land Uses and Transportation
  • Economic Development, Jobs/Housing Balance, and Employment


" Make no little plans. They have no passion to stir men's blood and probably will not themselves be realized"  

Architect Daniel Burnham 1907.

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