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    • Home
    • About Us
      • Corporate Profile
      • BGI Team
      • Network
      • Advantages
      • Guiding Principles
      • Strategic Alliances
      • BGI U.S.A
      • BGI Panama
      • Copyright Notice
    • What We Do
      • BGI Working Models
      • Land
      • Planning & Design
      • Marketing & Sales
      • Legal & Financial
      • Construction
    • Projects
    • The Joy Concept®
    • Gallery
    • Contact Us
  • Home
  • About Us
    • Corporate Profile
    • BGI Team
    • Network
    • Advantages
    • Guiding Principles
    • Strategic Alliances
    • BGI U.S.A
    • BGI Panama
    • Copyright Notice
  • What We Do
    • BGI Working Models
    • Land
    • Planning & Design
    • Marketing & Sales
    • Legal & Financial
    • Construction
  • Projects
  • The Joy Concept®
  • Gallery
  • Contact Us

The Joy Concept® - Intro Video

BGI Group Introduces The Joy Concept®

The Golden Years Reimagined - Building You A More Affordable Tomorrow, Today.

BGI Group is currently addressing the 'Forgotten Middle' category,  defined as the 55+ who are either on the 5 to 10 yrs Waiting Lists for affordable apartments or are faced with $4,000-$6,000 /mo Retirement Homes.


The JOY Concept® is our answer to the crisis lack of affordable Boomer housing in Canada and the US...


We call it 'Compassionate Capitalism'.


"To change something, build a new model that makes the existing model obsolete."
Architect Buckminster Fuller 1960.


No government funding is required.


Suites are from $1300/mo, not the $4,000-$6,000 /mo rates found in current Retirement Homes.


Visit www.myjoyliving.com for more information.


A Pay it Forward model meeting 3 main objectives:

1. Produce affordable housing for the Forgotten Middle Boomer generation based on the Wellness model.

2. Reduction of the carbon footprint through design and construction utilizing Passive House standards.

3. Completed Projects turned over to local Charities or Non-profits for their 100% ownership and permanent cash flow.


Complete Concept copyrights registered in Canada and the US 2018.  BGI Group Toronto


CLICK HERE to hear The Newstalk 1010 radio interview discussing The JOY Concept®, with host Dave Trafford and Ian Jones, BGI Group President.

Listen Now

The Joy Concept® - Preliminary Render Video

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